As an integrated platform for the marine, logistics, leisure, and energy industries, Columbia Group, hopes to quickly respond to the changing market environment after its recent growth in the Gulf Region.
In a special interview at the recent Maritime Cyprus 2023, Columbia Group Regional Managing Director, Xanthos Kyriacou, talks about Saudi Arabia’s office becoming a cornerstone of the company’s global network, driving success and innovation in this dynamic region, as well as the latest projects which include “Columbia 2.0” that aims to reset the company’s position for the 20 years ahead.
CSM is at the forefront of evolution, being an integrated maritime services platform. How is the company positioned to better serve the maritime world?
Columbia's journey in shipping has been marked by innovation and daring decisions. With a focus on quality and efficiency, we have recently embarked on a metamorphosis from a ship management company into an integrated maritime, logistics, leisure and energy platform. This transition has resulted in the Columbia Group, which changed the whole perspective of the business, and also allowed us to offer our clients 24/7 turnkey solutions based on their requirements.
As a group offering this platform, we've expanded the services, partnerships and cooperation to ensure that we are well positioned to service our partners in the future. Some of these services are technical, crewing and commercial management of vessels. We have worked with many key partners on alternative fuels and we have looked at the whole issue of total asset management from a new perspective. Our synergy with stakeholders, commitment to transparency, and dedication to cost competitiveness underscore our focus on economies of scale and true partnership with all stakeholders.
Moving to Saudi Arabia, CSM Saudi has been set up to service the needs of its clients there in many areas mainly energy, oil and gas, and training. What can you tell us about the company’s exposure in the Saudi and regional market?
The rapid changes in the shipping industry, both in Saudi Arabia and the wider region, demand flexibility, and adaptability. However, CSM remains committed to its long-term strategy, which includes a strong presence in this region.
This strategic alignment underscores the importance of their operations in Saudi Arabia and the surrounding areas as they navigate the evolving dynamics of the market.
From your perspective, what expectations do you have for this promising market?
Central to our strategy is the vital importance of local presence. Saudi Arabia is a unique market, and we are committed to deeply embedding ourselves within it. We will cultivate strong partnerships, actively listen to our Saudi customers, and tailor our strategies to meet their specific needs. Our focus on reshaping our strategy revolves around innovation and agility.
We aim to adapt swiftly to the evolving market landscape. Investing in talent development is a key component; we intend to build a team that not only comprehends local intricacies but also aligns with our global objectives. Ultimately, I envision our Saudi Arabia office becoming a cornerstone of our global network, driving success and innovation in this dynamic region.
Columbia Shipmanagement has made major expansions into the region’s offshore oil and gas market. How is CSM aiding the maritime industry’s transition towards the green future?
At CSM we are involved in several projects with other companies, exploring the potential of alternative fuels and related challenges. We are fully compliant with the European Union ETS, which requires monitoring, reporting and verifying the GHG emissions on an annual basis under the EU MRV regulation. CSM is also participating in a number of projects as part of our commitment to a more sustainable future in line with our commitment and IMO’s Strategy on Reduction of GHG Emissions from Ships.
We are currently part of the NH3CRAFT project, and we participate in the European Union tender to develop large-scale LH2 containment for shipping. Columbia also has invested in the development of smart software that monitors the EEXI and CII energy efficiency indicators ensuring compliance and efficiency.
We are supervising the newbuilding of 5 Super B-Class vessels which are dial fuel and methanol ready, meeting the highest possible automation and emission standards, as well as complying with the IMO regulations on emissions and sustainability for environmental protection.
What are some of the challenges that face the company’s journey in the Middle East region?
One of the primary challenges that CSM faces in its journey in the Middle East region is "localization” where we have to adjust, blend-in, and respect the way of conducting business. The market dynamics in this region are heavily influenced by long-established interpersonal relationships.
Being an international player entering a traditional market, CSM must establish credibility and demonstrate its expertise while remaining competitive. This involves not only financial investment but also a high level of commitment and dedication across all levels of the organization.
The company is always on the go with new offices, new clients and partnerships, new services. What’s next for CSM?
At a Group level, Columbia 2.0 is being followed through, which is a thorough investigation of all processes within the company, then digitalizing those so that they are the most up to date digital solutions with strong digital partners.
So, by the end of this year, Columbia 2.0 will be up and running and this will be a company that is fit for purpose and very effective for the next 20 years.
Robban Assafina, Issue 88, Nov./ Dec. 2023, Maritime Host, pg. 93
